That is the name of a current range in Waitrose (by Red Lion), whereby 100% of the post tax profits from the sales goes to UK forces charities and causes. I say 'range'. On this occasion I only noticed sausages and bacon - British pork of course and the offer was two packs of either for £3. I've tried the bacon and it was good - as I don't eat a lot of red meat I feel obliged to support British farmers by eating bacon - it's a dreadful hardship.
After complaining that Asda didn't have much of a range of British bacon, I noticed that Waitrose only seems to sell British. Good for them - I do like eating for England.
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